Premier sales house to target airline titles

Contract publisher Premier is setting up a sales house, Premier Airplus, to target the selling of airline inflight magazines.

Contract publisher Premier is setting up a sales house, Premier

Airplus, to target the selling of airline inflight magazines.



Premier is keen to build on its experience with British Airways’ High

Life. ’We have made a strategic decision, with BA’s permission, to grow

into new areas and we intend to dominate the whole inflight market,’

said chief executive Craig Waller.



Premier is recruiting sales staff for the new sales house.



The selling of the Caledonian, Virgin Express and Go magazines, which

are already published by Premier, will move into Airplus under the

direction of ad manager Jonathan Cupper. High Life will remain in

Premier’s BA Media division.



A new commercial manager, Adrian Setright, has been poached from the

London office of Le Figaro to develop new Airplus business. Waller

revealed that Airplus has signed up two airlines and is close to signing

two others.



The first announcement will be ’a major European scheduled airline,’

according to Waller. Setright’s French expertise might indicate Air

France, though Waller cautioned against jumping to any conclusions.



Premier is also looking for sales staff for its new Premier Symmetry

division which is to be headed by former IPC publishing director, Jackie

Newcombe, who is bringing IPC colleague, Jackie Duckworth with her.



Symmetry is set to announce a couple of big new-business wins this

week.



’We will be developing a number of new projects over the next 12 months

and Jackie will be beefing up her whole sales team,’ said Waller.