DDB London and Lowe London are set to do well with 33 and 19 nominations respectively, for clients including Volkswagen, The Guardian and Tesco.
They will fight the likes of Bartle Bogle Hegarty's Lynx campaign and JWT's Exchange & Mart ads in the hope of scooping the ultimate award - the Best Individual Advertisement of the Year. This was won in 2004 by DDB London with VW "cops".
Rooney Carruthers, a juror and the executive creative director of Vallance Carruthers Coleman Priest, said: "The standard of work was second-to-none. How refreshing to see the art of copywriting back. Like how it used to be."
The improvement in creative corresponds with a radical overhaul of this year's awards, which take place on 20 April. The venue has been moved to the Old Truman Brewery on Brick Lane and the event is being organised by Matt James of DNA Productions.
For tickets, contact Bridget Drummond on (020) 8267 4090 or e-mail firstname.lastname@example.org.