Pretty Polly shares golds with Levi’s at 1997 poster awards

TBWA Simons Palmer and Bartle Bogle Hegarty shared top honours at the Campaign Poster Awards, held at the Grosvenor House Hotel on Wednesday night.

TBWA Simons Palmer and Bartle Bogle Hegarty shared top honours at

the Campaign Poster Awards, held at the Grosvenor House Hotel on

Wednesday night.



TBWA Simons Palmer’s ’nylons’ ad for Pretty Polly took a gold for best

individual poster. Ads for Levi’s shrink-to-fit jeans - ’foot’, ’bath’

and ’dog’ - won BBH a gold for best poster campaign.



The ’nylons’ execution also took two silvers for best fashion, beauty or

toiletries poster and for the most innovative use of outdoor. ’Bath’ won

the silver award for best 48-sheet poster, best use of typography and

best use of photography.



BMP DDB’s ’jelly mould’ for the Volkswagen Sharan took silver in

Campaign’s inaugural readers’ award for best poster category.



WCRS’s work for Orange’s ’coverage’ campaign won a gold for the most

effective use of posters as the main medium. Faulds Advertising’s work

for the Scottish Tourist Board won a gold award for most effective use

of posters in a mixed-media schedule.



See supplement, this issue.