Preventable 'before you rush' by Wasserman & Partners Vancouver

Preventable, the non-profit organisation, together with the BCAA Road Safety Foundation, is setting up a mobile digital billboard at select schools in the US that will photograph speeding cars and display the images with the message: "Before you rush through here, have a word with yourself."

The objective is to engage drivers to consider how they drive, particularly near schools. The digital billboards will be mobile to retain the surprise factor.