'Priceless' pivot: how Mastercard took exclusive experiences online

Raja Rajamannar told Campaign Connect audience how brand's pre-Covid-19 risk planning and well-formed brand purpose guided actions through crisis.

by Matthew Miller
Rajamannar: 'The idea is to really help the consumers. To make them feel good'
Rajamannar: 'The idea is to really help the consumers. To make them feel good'

Please sign in or register to continue.

Sign In

Trouble signing in?

Reset password: Click here

Email: support@campaignlive.co.uk

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From £88 a quarter*

  • Full access to campaignlive.co.uk
  • Exclusive event discounts
  • Campaign magazine
  • Plus lots more...

Subscribe now

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>