Pride outdoor campaign will fill London with colourful stories of love and affirmation

For the out of home component of this year's Pride in London campaign, "Love happens here", WCRS has created more than 30 posters featuring real people's stories of finding love and acceptance in the capital.

Pride outdoor campaign will fill London with colourful stories of love and affirmation

The messages, each one from a different member of the LGBT community, were collected through an interactive map in which users can submit their story, and then pin it to the location in which it happened. While the map is London-focused, stories have appeared elsewhere in the UK and further afield.

Each of the designs, all of which are based around a heart shape, was created by a different artist or illustrator, all of whom donated their time for free.

The posters will appear on sites donated by Jack Agency, Outdoor Plus, Clear Channel, 8 Outdoor, Kong Outdoor, Primesight, Media Circus, Ocean Outdoor, Outdoor Plus, Urban Vision, ECNLive, STORM, Verifone and Exterion.

The frenzy of colour is the second part of a campaign aimed at highlighting what Pride in London said was an ongoing rise in anti-LGBT hate crime in the capital. The first stage, which was explicitly aimed at drawing attention to the problem, involved guerilla-style fly-posters featuring stories of hate and discrimination.

The outdoor campaign runs alongside a series of TV ads being shown on Channel 4.

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