The Prince's Trust "bad press" by CHI & Partners

The Prince’s Trust is unveiling an ad that urges viewers not to write off young people. The 60-second spot, created by CHI & Partners, will launch in cinemas across the UK on 26 April. It features two youths reading out excerpts from newspapers – ranging from present-day articles to ones as far back as 1817 – about "out-of-control" youngsters. The ad ends with the line: "Young people have always had a bad press. Don’t write them off." The work was created by Jordan Barrett and Karl Jackson, and directed by Jonathan Burley through Chi Lab. Post-production was by The Moving Picture Company.

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