Prince's Trust "your results don't decide your future" by CHI & Partners

The Prince’s Trust has produced a series of print ads to encourage students who get poor results in their GCSEs.

The ads, created by CHI & Partners, are running in newspapers including The Independent, The Guardian and the London Evening Standard.

They show images that create the outline of an "F" but, when turned on their side, show skyscrapers and other things associated with high-flying careers.

The work was created by Pete Davies and Adam Rimmer.

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