Co-ordinating industry action against what are seen as either disproportionate or ineffective limitations will be high on Pringle's agenda as the chairman of the national associations council of the European Association of Communications Agencies.
Pringle will have Steve Shanahan of the Institute of Advertising Practitioners in Ireland as his vice-chairman.
One of the council's immediate tasks will be to bolster the EACA's resistance to the emerging threat from Brussels administrators to impose tough new restrictions on car advertisers.
The council represents national agency associations in 29 countries.
Under Pringle's chairmanship, the council will be working to establish guidelines to ensure the effective running of member trade associations, to amass support for self-regulation and to lobby the EU to ensure member agencies and their interests are well represented.
Pringle, 54, has headed the IPA for three years and represents it on a number of key industry bodies including the Advertising Association, the Advertising Standards Board of Finance, Barb and Rajar.
