Pringles 'ambushes' Wimbledon Championships

Around 24,000 tubes of Pringles were distributed outside Wimbledon's All England Club on Wednesday (1 July), as part of an ambush marketing strategy created by communications agency Touch and staffing firm Mash.

Pringles
Pringles

The snack was handed out in its distinctive tube-style packaging, carrying the slogan ‘These are not tennis balls!'  

Tennis legend lookalikes, including Roger Federer and Bjorn Borg, were joined by a Sir Cliff Richard lookalike to draw attention to the campaign.

The sample tubes were even allowed to enter the club, a huge coup for the brand because it is common practice to confiscate all unofficial ‘ambush' products.

The activity gained coverage on Radio 1 and in the Daily Telegraph, Daily Mail and Washington Business Journal, and was hailed as "a fantastic, well-thought out and executed event in a relatively short space of time," by a Pringles spokesperson.

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