Pringles is celebrating football culture in a series of spots that combine its chips with the sport.
In the ads, a fictional football team are playing around with their Pringles as they train and prepare for their matches. One spot shows the football team lined up as if ready to start a match, but instead of focusing on the game ahead, one player decides to get playful with his Pringles by creating himself a pair of Pringle duck lips.
The campaign comprises multiple assets including TVC, social films, gifs, static images, OOH and stickers. Media is being managed by Carat for the campaign, which will run across Europe in 24 national markets – primarily on TV and VOD, before having a social rollout from June. The ads were created by Gavin Kellett, David Hillyard, and directed by Paul Gay from Dark Energy through Town Productions.