Pringles helped a zombie break out of a video game into the real world.
The campaign, which partnered Xbox, saw the zombie character escape from the game West of Dead during a Twitch live streaming session with gaming influencer Leahviathan. The fear subsided when it became clear that Frank was just hungry for some Pringles. He lived out in the real world for two weeks, interacting with fans on social media, before returning to the game with new personality traits with which gamers can interact.
The campaign was created by Terry O’Neill and Angela Harding, and directed by Conor Byrne through Hunky Dory & Missing Pieces. Media is handled by Carat.
Pringles also collaborated with Xbox last March to bring gaming to the real world with "Pringles has entered the game".