Pritchard becomes latest senior Mustard management casualty

Mustard's creative director, Ed Pritchard, has become the latest

member of senior management to leave the agency.



Pritchard is said to have been asked to leave the agency by John

Gellett, the chief executive of Mosaic Group Marketing Services, the

owner of Mustard.



Mustard was created in January through a merger of Stretch the Horizon,

ZGC, Dialogue and Creative IQ. Kevin Scott, the former creative director

of Dialogue, will become the sole creative director at Mustard.



The agency has lost several directors this year including its managing

director, Samantha Smith. Smith was appointed last summer to work on the

merger of the three agencies and run the new operation. Mustard is

thought to be looking for a replacement for Smith.



Pritchard, who was formerly the deputy creative director at Stretch the

Horizon, is thought to be doing freelance work at Team LGM while he

considers his future. He is a well-known copywriter and has run

copy-writing courses.



His departure from Mustard follows that of other senior Stretch the

Horizon management, including the founders, Mark Sheard and Steven

Penny. Stretch the Horizon and Dialogue moved into ZGC's Chelsea offices

following the merger and Mustard insiders suggest that ZGC, which built

its reputation on running a large part of Coca-Cola's sales promotion

account, has become the dominant culture.



Mustard's clients include Reebok, NatWest, Royal & Sun Alliance and

Rothmans.



Pritchard and Gellett were unavailable for comment as Campaign went to

press.



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