Feature

Private Hear ads for review October 2011

Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves.

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HEINZ TOMATO SOUP CAROLINE QUENTIN.mp3

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O2-Baked in a pie.mp3

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Bud Ice Cold Index - 40 Radio with sting Dublin Version - 21_04_11.mp3

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bmi_Danny Boy_40sec.mp3

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TJ-30SEC FITNESS INSTRUCTOR RADIO 29.7.11.mp3

Private Hear ads for review October 2011

Heinz - Tomato Soup

Script:

Caroline Quentin: I’m always wondering what counts as one of your five-a-day. I thought red wine might because it’s got grapes in it, but sadly not. Then I discovered something red that does count – Heinz Tomato Soup. One bowl counts as one of your five-a-day. How could I not have known that? Now I’ve got something to look forward to because, curled up on the sofa, what’s going to warm you through? A stick of celery?
Or bowl of tomato soup?
Exactly.
But, of course, it has to be Heinz.

Credits:

Project: Heinz Tomato Soup
Client: Lynsey Hurst,
marketing manager, Heinz
Brief: Moments to enjoy Heinz Tomato Soup as one of your
five-a-day
Agency: Abbott Mead Vickers BBDO
Writer: Paul Burke
Studio: The Lab
Engineer: Andy McLennan
Voice: Caroline Quentin
Campaign exposure: Radio

O2 - Baked in a pie

Script:

We open at the England rugby training camp at breakfast time.
Player 1:Sing a song of sixpence, a pocket full of rye.
SFX: Music box.
Player 2: Beans and cheese and sausages baked in a pie.
Player 3: When the pie was opened the team began to sing.
Team: Oh isn’t that a lovely pie to serve the cap-i-tin.
Captain: Guys. Stop dreaming about pies and eat your pumpkin-seed salad!
Sean Bean: While the England team battle for the cause in New Zealand, O2 customers can get a free breakfast pack with pies and pints delivered to their door. Text PIE to 2020 to register.
Sean Bean: Get up for England. O2.
Legal line: Limited numbers. Over-18 only. Enjoy responsibly. Terms and geographic restrictions apply.

Credits

Project: Baked in a pie
Client: Nic Fletcher,
head of sponsorship, O2
Brief: "Free breakfast pack delivered to your door" promotion for O2’s Rugby World Cup sponsorship
Agency: VCCP
Creative team: Jonny Parker,
John McLaughlin
Producer: Laura Cooper
Studio: Grand Central
Engineer: Ben Leeves
Voices: Sean Bean,
England rugby team
Campaign exposure: Radio, outdoor, press, TV, VoD, MMS

Budweiser - Ice Cold Index

Script:

Presenter: Hi, I’m Scott Campbell and I’m here on your radio to make the summer even better.
SFX: Crowd cheering.
Presenter: With the help of the Budweiser Ice Cold Index app, available on most phones.
SFX: Recognisable keytone beeps from a mobile phone.
Presenter: You see, the hotter the day, the less you pay, all summer.
SFX: Cicada sounds.
Presenter: So wherever you are in Ireland – let’s say Dublin [or substitute for local town] – if it’s 20 degrees, you’ll get your pint for free.
SFX: Kerching! Sound of a till.
Presenter: And if it’s only 16 degrees, well, you’ll still get
one euro off.
SFX: Kerching! Sound of a till again.
Presenter: So, download the app.
SFX: Download noise (like a modem).
Presenter: Check for daily updates.
SFX: Recognisable keytone beeps from a mobile phone.
Presenter: And enjoy a Budweiser Ice Cold with some friends. Easy.
SFX: Background sounds of people talking and pint glasses clinking.
Legal: Redeem at participating outlets. Eighteen years and over. One pint a day. Maximum four vouchers per week. May vary by region. Terms and conditions apply. Enjoy Budweiser Sensibly. Visit drinkaware.ie.

Credits

Project: Budweiser Ice Cold Index
Client: Chris Wooff, senior brand manager, Budweiser
Brief: Promote Budweiser Ice
Cold Index app offering lower prices as the temperature rises
Agency: DDB UK
Creative team: Mike Crowe,
Rob Messeter
Producer: Maggie Blundell
Studio: Clearcut Sound
Engineer: Mark Hellaby
Voice: Chris Murray
Campaign exposure: Radio, TV, print, online
Bmi - Danny Boy

BMI - Danny Boy

Script:

This commercial uses Danny Boy, the unofficial anthem of Northern Ireland. Only the melody, not the lyrics, is used.
The tune, played in the traditional way with traditional Irish instruments, is heard…
…which, after a while, mixes seamlessly with a rock version played on plangent electric guitar…
…which mixes with a version performed by a modern jazz trio…
…which mixes with a version played by a string quartet.
As this plays out, a Northern Irish voiceover says:
Voiceover: Belfast, the city of music. Dozens of venues rocking 365 days a year.
British Midland International. Six daily flights from Heathrow performing seven days a week.
Hear more at flybmi.com.
The commercial closes with the melody being played on a lone mouth organ.

Credits:

Project: Danny Boy
Client: Louise Rutherford, UK and Ireland marketing manager, bmi
Brief: Flights to Belfast – six
daily flights from Heathrow,
seven days a week
Agency: Export
Creative team: Matt Beaumont, Noel Hasson
Producer/director: Simon Blaxland
Studio: Soho Square Studios
Engineer: Adam Smyth
Music: Alex Ball, Ellie Wyatt
Campaign exposure: Radio

Totaljobs.com - Fitness Instructor

Script:

A piano tune plays in the background creating a storytelling atmosphere. The narrator, Ian Holm, is heard.
Narrator: Just yesterday afternoon, Dave turned to face
his friend Terry and said:
"I used Totaljobs.com and found a great new job as a fitness instructor." Terry was
overcome with jealousy as he replied: "You’re so lucky.
I’d love to wear Lycra every day."
Narrator: But it isn’t luck, Terry. No. With thousands of people finding the right job for them every week, it’s not luck, it’s Totaljobs.com.

Credits:

Project: Fitness instructor
Client: Caterina Masso, senior marketing manager, Totaljobs.com
Brief: Find a job, build a career – it’s not luck
Agency: VCCP
Writer: John McLaughlin
Producer: Catherine Powell
Studio: Grand Central
Engineer: Munzie Thind
Voice: Ian Holm
Campaign exposure: Radio

Transport for London - Cycle Space

Script:

The radio ad is comprised of bicycle bells that are made to sound like an alarm clock.
Voiceover: Snap out of autopilot.
When driving, THINK! Look out for cyclists.
The following ad plays a few minutes after the initial one. This one will be slightly louder than the first. In the same vein as a real alarm clock, it will come on again due to people snoozing.
The radio ad is comprised of bicycle bells that are made to sound like an alarm clock.
Voiceover: Still in autopilot?
Snap out of it.
When driving, THINK! Look out for cyclists.

Credits:

Project: Cycle space
Clients: Jennifer Rubin, senior executive, marcoms; Nigel Hanlon, group marketing manager, Transport for London
Brief: Wake up to cyclists when driving on the road
Agency: M&C Saatchi
Creative team: Alex Bingham, Conrad Swanstone
Producer/director: Simon Blaxland
Studio: Soho Square Studios
Engineer: Adam Smyth
Voice: Ben Miles
Campaign exposure:
Radio, outdoor