Steve Griffiths, the head of M-business at, chooses

Steve Griffiths, the head of M-business at, chooses

Man finds sticky site - inform the authorities. Yes, I’d gone from speed

reading to addict, gorging on high-value data, glued in record time,

even for someone with a concentration span as long as a German

automotive promise. delivers. It manages my expectations (how novel) by

creating a community for wireless developers and fascinated lurkers


A rich web version has fresh content and focused services. Via WAP you

get news stripped to the essentials instead of Engels’ manifesto, it

remembers the user and it doesn’t aim to be all things to all


The website presents a compelling proposition concentrating on a

business-oriented user base, delivering valuable community-oriented

content/services. Mobile business moves and shakes frantically and

keeping up is a formidable task. This resource of wireless artifacts

embodies convenience - the epitome of personal mobility.

Branding is honest and lucid, function and form fusing invisibly. This

conventional site creates a sense of what the wireless experience is -

over-limited real estate - of no-frills valuable data, conferring a

coherent look and feel across multiple platforms. A zesty orange palette

leans against a clean interface, bereft of animated come-ons. Content is

organised and labelled logically for easy navigation.

Since WAP has become the trendy expletive bandied about by agencies and

side-show bobs, it’s time to reflect upon service excellence - the prime

mobile brand differentiator. It does exactly what it says on the


Owner Ltd

Positioning Global wireless development targeting people developing WAP


Traffic 420,000 page impressions (April)

Based Dallas and London


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