Private view: Creative on fleek (with Billy Faithfull and Matt Lever)

Billy Faithfull

Executive creative director, WCRS

Hula Hoops ‘Sorry! I’ve Got My Hands Full’ 
328,249 views     Comments 3

YEEEAAHH fuuurst comment! XD

Familiarity and surprise go hand in hand in great advertising and this has got a little of both. Nostalgia FTW. Hope this runs 4 years with "Sorry, I’ve got my hands full". Cud b iconic and get better with every execution. I’d like 2 write on it.

WTF is nostalgia, 4eyes???

Vodafone ‘Amy’s Birthday’ 
3,867 views     Comments 2

Vodafone pulled up somewhere between classic McDonald’s and John Lewis. Nice enough, a little wallpaper-ish. Is call-dropping a bit of an odd thing to advertise? Probably my liberal-elitist naïve view of mobile network reliability outside London.

Ur EVERYTHING that’s gone wrong with this country. #takeourcountryback

Finish ‘Combinations’ 
1,234,567 views     Comments 2

Strategy. #onfleek. Writing. #onfleek. Direction. #onfleek. Account management. #onfleek. Client. #onfleek. 

Do U evn kno wot #onfleek means, grandad?

Rustlers ‘360°, 1952 VR experience’ 
2,169 views     Comments 4

Chemtrails r 4 real, bro.

10 mins of 360 VR of London during the smog of 1952. Dumb. Brilliantly dumb. Another feather in the cap of a brilliant campaign. IMHO. Probably one of those ideas I love that people silently judge me for.

Really? REALLY?! Like, REALLY? You like that?!

¯\_(       )_/¯ FFS, $billz 

Heineken ‘no more excuses’ 
19k+ views     898 Shares     Comments 3

Dat feeling wen ur teams not in d champ league but u have to champion d league lol

Before 2011, you weren’t allowed in a creative department if you didn’t like football, but now we’re a lot more accepting of people like me. Despite a clever social mechanic, Jose ain’t so special in the funny dept. Thx 4 reading, b sure 2 like, share, subscribe, retweet, yammer, snap…


Matt Lever

Deputy executive creative director, VCCP

I fucking hate my dishwasher. Bastard. It sits there, all smug on the kitchen floor, shielded by the immoveable force field of a laminated melamine pelmet (gloss white, if you’re asking) doing whatever it buggering well wants. Tuesday evening: everything comes out gleaming. Clean as a whistle. Those plates? You could eat your bloody dinner off ’em. Then, come Sunday afternoon, it’s downed tools. Like it’s mentally and physically checked out. Gone on strike. Headed to London for the weekend on the white-goods equivalent of a Trumpian protest rally. My plates? Congealed egg yolk and red sauce everywhere. Bloodbath. I’m sure it’s gonna cost us our marriage. Imagine the scene…

A debonair ad exec returns home after a day building brands. Not as thin as he was, but he’s still got it. His pretty wife stands forlornly, holding a spatula. Her face suggests an air of finality. Misanthropy. Does news of death await?

Natalie: This dishwasher’s utterly useless.

Matt: (trying to avoid spending money with every fibre of his being) Nah, it’s fine.

Natalie: Oh, for God’s sake, it’s been knackered for months. Something needs to be done.

Silence. Awkwardness. Was her previous line a comment on the dishwasher… or their lives?

OK. Back in the room. I know what you’re thinking: "Matt, chillax babes, buy a new dishwasher. Get the old one serviced. Or, better still, start off with a go on some of that FINISH dishwasher cleaner stuff." Well, maybe I will, having seen this TV ad that tells me that such a product exists. It does a fab job of disguising the fact that there’s not a lot of idea going on. The execution is lovely, though. I particularly like the gutturally grotesque sound design. My one niggle is that it reminds me of the agency’s other work. It feels like they took a rail of TK Maxx, a knob of Lurpak and a swig of Chambord and splashed the results on some slightly derivative crockery. Still good, though.

Next out of the internet jiffy bag is a virtual-reality piece from RUSTLERS that lets the viewer experience London in 1952. Except The Great Smog is obscuring everything, therefore reminding today’s millennial wastrels that there’s never been a better time to be alive than 2017, what with our clear visibility and our microwaveable burgers. It’s a well-written, ridiculous waste of ten minutes. And that’s what makes it fun.

HULA HOOPS are enjoyable. And so is this ad. It’s sweet and silly and nicely shot. Someone’s made the director put a pack shot in before he’s sold the gag, though, and it compromises it. They should recut it and rerun it and it would be 74% better.

HEINEKEN is using José Mourinho as a pitchman to talk ladz into grassing up mates for making excuses
to not watch "the game". He’s got a little dog who, with training and the odd Bonio, would probably be
a more convincing performer than the man himself.

Finally, VODAFONE. An ad that was seemingly shot in 2002, when clichéd characters still booked gig tickets using phone lines. Whigfield via a Nokia 3310, you’d imagine. Seriously? Plop.

Right, I’m off to reclean the plates in my dishwasher. Smashing.