PRIVATE VIEW: Jaspar Shelbourne, the executive creative director at J. Walter Thompson

Just in case the recession has necessitated you spending the past six months freelancing in Indo-China, J. Walter Thompson has moved. We're now opposite and in between Harvey Nichols and Harrods, which is the perfect position to judge the differences between these two great stores.

Harrods has the better hi-fi section and quite fantastic toilets. Harvey Nicks has the better food hall, more creative window dressing and funkier advertising - witness the very fresh double-page spreads on the opposite page. Nice ideas delivered in a consistent and appropriate tone of voice. An extra plus is they don't feel like they've been art directed to death. Topper.

The other print campaign I've been sent is for Solo, which is a debit card. They're parodies of film posters so they're not very original. The result is a remarkably low rate of interest.

And so to Ready Brek; porridge hasn't been this entertaining since Larry's dad was in it. There are two helpings both based on the thought "you can't treat them like babies forever". If there's one small criticism it's that the high point of the ad is right at the front which leaves them just a little flat toward the end. Still, left me with a nice warm glow.

Ever feel like punching someone hard and repeatedly in the face after a tough day in the office? Or cutting off a limb, perhaps, using a Samurai sword? Well the good news is you can now do this without the need for a mandatory 20-year prison sentence. Simply buy Tekken 4 on PlayStation. What we have here are ads featuring nice middle-class people demonstrating their "inner nutter". They're just shy of brilliant, but good none the less.

There seems to be two kinds of financial advertising at the moment. Unintelligible or soft and dull. There are exceptions, but you could count them on the fingers of one mittened hand, until now that is.

Prudential has wisely decided to return to the last place that provided them with advertising everybody talked about. In a word, it's poetry, luv. There are half a dozen of them, all written by different poets and very lovely they are too. "Photographs" is my favourite, but they're all fresh, genuinely original for the category, nicely shot and brilliantly read.

To finish, there's some viral work for Ford based on the "get out more" thought. These are infinitely better than the TV spots. Put these on air and I might just stay in more.

Until next time.

PRUDENTIAL

Project: Brand campaign

Client: Roger Ramsden, marketing director

Brief: Bring some of the closeness and familiarity people felt for the

Man from the Pru back to life

Agency: WCRS

Writer: Stef Jones

Art director: Tom Burnay

Directors: Graham Fink, Steve Reeves, Ben & Joe Dempsey, Kirk Jones,

Matt Ryan, Simon Cracknell

Production companies: The Finktank, Another Film Company, Rose Hackney

Barber, Tomboy Films, Spectre, Stark Films

Exposure: National TV

SONY

Project: Tekken 4

Client: Alan Duncan, marketing manager

Brief: Tekken 4 gives you the chance to settle old scores

Agency: TBWA/London

Writer: Tara Ford

Art director: David Dao

Directors: Guy & Tim

Production company: Arden Sutherland-Dodd

Exposure: Satellite and national TV

WEETABIX

Project: Ready Brek

Client: Tony Corp, marketing controller

Brief: Return Ready Brek to its heartland - maternal warmth - by making

it relevant to today's mums

Agency: Banks Hoggins O'Shea/FCB

Writer: Bryn Attewell

Art director: Mark Robinson

Director: Mark Mylod

Production company: Tomboy Films

Exposure: National TV

FORD

Project: New Ford Fiesta

Client: Marco Santuccio, European small cars marketing manager

Brief: Extend the "get out more" campaign into viral

Agency: Ogilvy & Mather

Writer: Dale Winton

Art director: Hamish Pinnell

Director: Henry Littlechild

Production companies: Molehill, The Viral Factory

Exposure: Viral e-mail

HARVEY NICHOLS

Project: Brand campaign

Client: Julia Bowe, marketing director

Brief: Harvey Nichols is heaven for fashion addicts

Agency: BMP DDB

Writers: Amber Casey and James Sinclair

Art directors: Dan Hubert and Ed Morris

Typographer: Pete Mould

Photographer: Drew Jarrett

Exposure: Press

SWITCH

Project: Solo press

Client: Nigel Turner, director of marketing and strategy

Brief: Reassure the 14- to 17-year-old target audience that Solo is a

cool card to have and an acceptable way to pay for goods and services

Agency: Cdp-travissully

Writer: Luke Kelly

Art director: Mike Belton

Typographer: Richard Taylor

Photographers: Martin Hooper and Dan Tierney

Exposure: Teenagers' magazines