First up is Royal Navy. Some high-drama ads that show the pivotal role that members of Her Majesty's finest play in world politics. Do I like it? Yes. Exciting, watchable stuff. It's good.
Next, Harveys furniture store. I like these too. They make me laugh. It's classic "keeping up with the Joneses" stuff. Well written. Well cast. Well shot. Even the obligatory store shot is handled with care.
Nurofen. Nice photography. But they leave me feeling a bit numb. Three posters but only one ad.
Woolworths offers a seasonal feast of all things ghoulish. A shopping list ad treated with the usual Bartle Bogle Hegarty flair. Stylishly shot and a great soundtrack to boot (it had to be Ghost Town by The Specials). Again, I like it. (But it doesn't scare me.)
Coca-Cola treats us to a journey through time using the latest in computer animation (they're good at that, aren't they?). Coke bottles as tourists on a London bus? I like it. These appear on a site in Piccadilly Circus and I'm sure I'll like them even more when I see them there.
Finally, Quality Street. And an opportunity to be even more succinct than "Shit Sandwich". My one-word review? Quality.
ROYAL NAVY
Project: "Gunner" and "medic"
Client: Commodore Jerry Thwaites, director of naval recruiting
Brief: The Royal Navy - be part of something big
Agency: Rainey Kelly Campbell Roalfe/Y&R
Writer: Brian Cooper
Art director: Jason Stewart
Director: Steve Reeves
Production company: Another Film Company
Exposure: National TV
HARVEYS
Project: "Keeping up with the Joneses"
Client: David Rich, head of marketing
Brief: Establish Harveys as a furniture and furnishings brand that
people want to boast about buying into
Agency: Soul
Writer: Mike Oughton
Art director: Cameron Short
Director: Steve Reeves
Production company: Another Film Company
Exposure: National and satellite TV
COCA-COLA
Project: Historical posters, London life
Client: n/s
Brief: n/s
Agency: Vallance Carruthers Coleman Priest
Writers: Mark Orbine, Steve Vranakis, John McLaughlin
Art directors: Mark Orbine, Steve Vranakis, John McLaughlin
Directors: Arthur Cox (historical posters), Russell Appleford (London
life)
Production company: Th1ng
Exposure: Digital billboard at Piccadilly Circus
NUROFEN
Project: Nurofen
Client: Sarah Wood, marketing manager
Brief: Encourage reappraisal of the brand
Agency: McCann-Erickson
Writer: Marc Bennett
Art director: Marc Bennett
Typographer: Gary Todd
Photographer: Dan Holdsworth
Exposure: Megasites, 96-sheet and 48-sheet poster sites
QUALITY STREET
Project: Quality Street Big Favourite
Client: Steve Jack, brand manager
Brief: Announce the arrival of the big Quality Street sweets in store at
this time of year
Agency: Lowe
Writer: Ed Morris
Art director: Ed Morris
Typographer: Neil Craddock
Photographer: Dave Stewart
Exposure: National posters
WOOLWORTHS
Project: Halloween
Client: Mark Trinder, head of brand communications
Brief: Highlight the fun to be had at Woolworths during Halloween
Agency: Bartle Bogle Hegarty
Writer: Nick Kidney
Art director: Kevin Stark
Director: Chris Mudge
Production company: Mustard London
Exposure: National TV
