Six very good photographs show off Elle Macpherson Intimates in a much raunchier style. These voyeuristic pictures may well polarise opinion.
They might offend people outside the target, a few Daily Mail readers might choke on their muesli if they ever saw them, but I suspect any girl (or bloke) who has ever turned their heads towards Agent Provocateur's shop window will be queuing up for a set. Elle is on to a winner.
From between the sheets to 48-sheets and Adnams' new poster campaign. Simple, strong and very accomplished lino-cut illustrations evoke the East Anglian coastline and the home of the beer. I didn't think it was possible to smell the sea from Rathbone Street but I'm proved wrong by these excellent posters.
On to this week's TV and a trailer for five's At Home With the Eubanks.
We see a sepia-toned snippet of the show and a title telling us that it is coming soon. To be honest I'm not sure why this is here. Is a programme trailer an ad? Yes. Did much strategic or creative thinking go into this?
No. How difficult is it to choose a clip and put a title on the end? Lemon squeezy.
Come back "belly", come back "sofa", go away Reebok's latest ad. This must be some kind of international effort. Why else would you dump the differentiating brilliance of "sofa" in favour of this seen-it-all-before, big budget, sporting hero stuff. You'll have to watch it yourself because I like it so little I can't be bothered to describe it to you.
Now that's not the attitude we need in Britain's classrooms. In the Teacher Training Agency ad we see a lot of headless people and even a headless chicken (for the hard of thinking) doing ordinary jobs. Cut to a teacher in a science lesson making a joke about his lack of hair and static electricity.
A voiceover follows: "Teaching. Use your head." Well executed apart from one obvious showroom dummy in a car but let down by a familiar strategy (remember the "join the dots" ad for Air Force recruitment?) and the clunky line.
The new BMW 5 Series is launched with a great proposition. "All we know about the car, in a car." The commercial shows ink running from the pages of technical literature in BMW's library. Ink from years of research and development flows down the walls creating a river of ink. Finally, the ink morphs into the new evolution of the 5 Series. It's a very convincing piece of thinking, directing and special effects that sits perfectly with the brand.
Project: Beer from the coast
Clients: Simon Loftus, chairman; Andy Wood, sales and marketing director
Brief: Differentiate Adnams within the category and expand the brand
Agency: Campbell Doyle Dye
Writer: Sean Doyle
Art director: Dave Dye
Typographer: Dave Wakefield
Illustrator: Chris Wormell
Exposure: National 48-sheets
Project: BMW 5 Series
Client: Paul Andrews, marketing communications manager
Brief: Announce the launch of the new BMW 5 Series
Writer: Andy Brittain
Art director: Yu Kung
Director: Daniel Barber
Production company: Rose Hackney Barber
Exposure: National and satellite TV
Agency: Arnell Group
Art director: Peter Arnell
Director: Mehdi Norowzian
Production company: RSA USA
Exposure: Global media
ELLE MACPHERSON INTIMATES
Project: Elle Macpherson Intimates
Client: Claire Morgan, marketing director
Brief: Launch the latest lingerie without featuring Elle modelling the
Agency: The Glue Society
Writer: The Glue Society
Art director: The Glue Society
Typographer: The Glue Society
Exposure: Selected women's magazines
TEACHER TRAINING AGENCY
Project: Use your head
Client: Geof Webb, director of communications and marketing
Brief: Present teaching as the creative option when compared with other
Agency: McCann-Erickson Manchester
Writer: Jonny Porthouse
Art director: Andy Lee
Director: Steve Reeves
Production company: Another Film Company
Exposure: National TV
Project: At Home With the Eubanks launch campaign
Client: David Pullan, director of marketing
Brief: Launch the new eight-part entertainment series on five, At Home
With the Eubanks, using TV media to generate immediate awareness
Writer: Trevor Beattie
Art director: Bil Bungay
Director: Bil Bungay
Production company: Buggg Films
Exposure: London ITV