Action Energy - these ads should appeal to our financial director. Two press ads that inform us that 30 per cent of energy is haemorrhaging out of our offices. Each ad looks like a scene from a Hammer Horror movie: in fact, they don't look nearly as good as that and without making everyone feel too squeamish, if the agency were to do a third ad, it should chop up the copywriter and art director with a chainsaw. They are a bloody mess.
I'm a big fan of Virgin Airlines and its advertising - Mark and Robert deserve huge praise for creating a great campaign. I always go to the Virgin club lounge early and indulge. On board, the stewardesses are pleasant on the eye, I always have a massage and in-flight entertainment is second-to-none: it is a pleasure to fly with. I have one little niggle - I wasn't a huge fan of the oldish Formula 1-style flat beds. This ad is music to any ears, as these have been replaced with a flatter, wider, more comfortable bed. Thank you, Virgin. As a consumer, this ad is aimed at me and I can't wait to try out the new bed.
The ad tells us we will fall asleep a minger and wake up a stunner: something I could definitely do with. It's an ad full of youth and fun, with a good little gag at the end with Alice Cooper. I can't wait to lose my cherry on the new beds ...
How do you get every Ikea light, sofa, bookshelf, cupboard, chest of drawers, table, chair and vase in one TV ad? Stop-frame animation. It's not as quirky as Ikea's usual ads over the past few years but there is nothing wrong with it. It has very happy music and our co-habiting couple pop up all over ever-changing sitting rooms. Very stylish, very clever and very smiley.
Fancy a pre-Christmas break at Center Parcs? I wouldn't, by the look of these ads - you'll be bored to death. They are bland as bland can be.
Does anyone in their right mind want to eat classic French, Mediterranean or contemporary Indian (contemporary, my arse) and then go and do some archery? Or perhaps drink chablis, merlot or pinot noir, then take the kids to the creche or go hedgehog hunting.
Hedgehogs hibernate in the winter and so should human beings. Go to the Caribbean.
Get closer. So close you can almost touch them. Friends, family and the fashion world are closer than you think. With 3, they will be with you via its video-connect service. The lifestyle vignettes in this ad are funny and push that proposition. But something ain't quite right.
3 has a fantastic logo, but it doesn't have a look or a tone of voice and while these brand essentials are missing, it will stay an enigma.
Crack the branding and tone of voice, backed up with new propositions, and you crack the code.
Next up is Daz washing powder. I reviewed this campaign six months ago - this is the fifth in the series. Girl finds boyfriend with other girl.
Pours chocolate, fruit and tomatoes all over him. It all comes out in wash, etc.
Client: Peter Hambly, head of marketing
Brief: Saving energy in the workplace
Agency: McCann-Erickson Business Communications
Writer: William Parker
Art director: Ian Boyle
Typographer: Ian Boyle
Photographer: Chris Frazer Smith
Exposure: National and business press
PROCTER & GAMBLE
Project: Dinner's on me
Client: Natasha Busby, Daz brand manager
Brief: New Daz has an even better cleaning performance on common food
Agency: Leo Burnett
Writer: Simon Brooks
Art director: Simon Brooks
Director: Declan Lowney
Production companies: Tomboy Films and Production International
Exposure: National and satellite TV
Project: Everyone's different
Client: Jennie Ayres, director of sales and marketing
Brief: Communicate short breaks of an individual nature
Agency: Burkitt DDB
Writers: Jon Canning and Dave Newbold
Art director: Chris Owens
Typographer: Alison Wills
Photographer: Andy Roberts
Exposure: National print and consumer lifestyle titles
Project: Video calling
Client: Graeme Oxby, marketing director
Brief: Get closer with video calling on 3
Writer: Stephen Ward
Art director: Stephen Ward
Director: Cris Mudge
Production company: Mustard
Exposure: National TV
Project: Beauty sleep
Client: Alison Copus, director of marketing
Brief: Launch the upper-class suite
Agency: Rainey Kelly Campbell Roalfe/Y&R
Writer: Mike Boles
Art director: Jerry Hollens
Director: Daniel Kleinman
Production company: Large
Exposure: National TV
Project: Live UnLtd
Client: Frances Evans, external communications manager
Brief: Showcase the width and depth of the Ikea range in a stylish and
Agencies: Karmarama and Outfit
Writers: Jon Mitchell and Naresh Ramchandani
Art director: David Buonaguidi
Director: Antoine Bardou Jacquet
Production company: Partizan
Exposure: National TV