Fast forward to five days later, and half-an-hour before the deadline. I'm sitting here thinking back and trying to remember what I saw ...
What springs to mind immediately is the Clarks Kids work. The first is a demo for a running shoe with a built-in speedometer (great product).
It features a six-year-old child running on the spot while he brushes his teeth, plays, etc, reaching a speed of 19mph. Lemmy and his Motorhead colleagues provide a kick-arse soundtrack. Title: "For every kid there's a shoe that fits." The second features a young girl on the dance floor at one of those awful adult anniversary parties.
Just fantastic stuff. Simple idea that is obviously extremely campaignable and, judging by my memory banks, memorable too. I smiled from beginning to end. Surely if we're going to invade the consumers lounge every night, we have the obligation to entertain them? These do that beautifully.
What's next? Mmm ... oh yeah, there was the fcuk work that was interesting ... can't remember them exactly though ... better have a look.
The rebranding of French Connection UK was a genius idea. Fcuk saved the brand, made it cool and no doubt made its shareholders tons of money (hope they appreciate their agency). My favourite headline in the latest batch of posters is "It", with the fcuk logo in the bottom right-hand corner. But did they have to show the oh-so-modely type cool people?
"That's the fcuking point," I hear a voice inside my head saying. "It's fcuking irony." ("Enough pathetic fcuk jokes," I hear another voice say.)
Next, UK Gold. A campaign based around the thought that "most programmes aren't good enough". The idea is to shoot over-acted, badly shot ads for programmes that wouldn't get on to UK Gold. Two stunt husband spots, copycat, tearjerker and (my favourite) a spoof on the classic detective movie - two detectives on the "wrong side of the pond" (Detroit), who drink tea and eat biscuits. There is always a danger in shooting "bad" ads, they could just come across as bad ads.
Tomato and Worcestershire sauce by Lea & Perrins is next. A talking head telling us how tasty it all is (cut to extreme close-up of the plate of greasy food). He gets sooo carried away eating, that a voiceover has to come in and finish his dialogue. Mmmm ...
Normal rules do not apply, or so Vauxhall would have us believe. Its latest commercial for the Signum show various scenes of things breaking the rules - water flowing up a dam wall, an upside-down reflection as the car drives past a shop window and a city landscape reflected in the windscreen of the car as it drives through a country lane.
Finally, a print/poster campaign for Honda. Very simple. Very different. Lots of fun.
Well, that's it, I think. Better check.
Oh, hang on - there's another commercial for Clarks Kids. This time they are offering a free pencil case with every pair of Bootleg shoes. Here's the thing. The pencil case has a secret compartment to store revealing shots of cross-dressing fathers and various other dark closet type family secrets, all to be used for blackmail. Not as great as the other Clarks work, but kind of fun anyway.
Project: Children's shoes/ Bootleg back-to-school campaign
Client: Ted Hart, marketing manager
Briefs: Show parents that Clarks understands children and has shoes that
they'll love (children's shoes); lure children to the Bootleg brand with
this year's promotional item (Bootleg)
Agency: St Luke's
Writers: Nick Simons and Jules Chalkley (children's shoes); Tim Collins
Art directors: Nick Simons and Jules Chalkley (children's shoes); Tim
Directors: David Lodge (children's shoes); Doug Wilson (Bootleg)
Production companies: Outsider Films (children's shoes); Blink (Bootleg)
Exposure: National TV
Project: French Connection
Client: Stephen Marks, chairman and chief executive
Brief: Anti-fashion fashion from fcuk
Writer: Trevor Beattie
Art director: Bil Bungay
Photographer: Jacques Olivar
Exposure: National 96- and 48-sheet posters and fashion and style press
Project: UK Gold
Client: Richard Kingsbury, marketing director, UKTV
Brief: Relaunch UK Gold by showing the quality of the new programming
Art director: Mother
Production company: MJZ/BBC
Exposure: UKTV network, national and satellite TV
Project: IMA technology
Client: Matt Coombe, marketing communications manager
Brief: Communicate the energy-saving benefit of IMA in a non-technical
Agency: Wieden & Kennedy
Writer: Michael Russoff
Art director: Chris Groom
Typographer: Nguyen Townsend-Paley
Photographer: Mark Mattock
Exposure: National press, 48- and six-sheet posters
Project: Signum launch
Client: Patrick Dunster, marketing communications manager
Brief: Launch the Vauxhall Signum - a unique combination of versatility,
comfort and style
Writer: Sarah Noughton
Art director: Alistair Ross
Director: Rob Sanders
Production company: HLA
Exposure: National TV
LEA & PERRINS
Project: Table sauce
Client: Bharti Parsotam, marketing, sales and development director
Brief: Launch Lea & Perrins table sauce
Writers: Neame Ingram and Paul Westmoreland
Art directors: Neame Ingram and Paul Westmoreland
Director: Declan Lowney
Production company: Tomboy Productions
Exposure: Terrestrial and cable TV