PRIVATE VIEW: Tony Granger

Corsa "Wacky Races". It's cheerful, but falls short of its "hide and seek" predecessor. Perhaps my expectations were too high, but it seems like the effects (and a grating voiceover) supersede a solid idea. You definitely sit up and take notice, but the childlike appeal of the first one is somehow not matched with this cartoon reference.

Home Office "Lisa Potts". Presents a good argument for the police, but the execution's a little plonky. I felt the idea was a bit let down towards the end. It leaves you with an appreciation of the effort the police put in, but not really a desire to join, which is the actual purpose of the ad ... I think.

Cahoot "cops" and "breakdance". The premise of "we're only good at what we do and nothing else" and then showing how truly crap you are at other things is a little overtraded, but it's saved by nice executions and the dross in the category. They definitely stand out. "Cops" is my favourite.

At the risk of sounding pedantic, the breakdancer is rather good.

Army "Katie and Claire". Not sure that one-upping the lads in the pub is a compelling enough reason for women to join the army. The battle of the sexes seems to takes precedence, rather than what women gain by joining.

To my mind, the visuals of the women in the army make more exciting viewing than the ad itself.

BBC Radio 4 "fridge" and "kennel". I really like these. It's a nice premise, which has been done justice by the ads and deftly executed. They're to the point and they make you laugh, which, considering they're for a comedy slot, is good.

Huggies "Neptune positions". The whole different positions theme doesn't save this ad from blending in with the rest in its category. Pretty much the norm and has been for decades. All I'm left with is babies doing stuff in their nappies. In a word, pooh.


Project: Wacky Races

Client: Paul Meadows, strategic ATL communications manager

Brief: Put the Vauxhall Corsa on to the potential small car buyers'

consideration list

Agency: Delaney Lund Knox Warren & Partners

Writer: Keith Bickle

Art directors: Carlos Anuncibay and Keith Terry

Director: Jason Smith

Production company: Brave Films

Exposure: National TV


Project: Huggies Super-flex

Client: Jon White, marketing director, infant care, western Europe

Brief: Motivate mums to trial new Huggies Super-flex nappies

Agency: Ogilvy & Mather

Writer: Damian Simor

Art director: Lee Ford

Director: Trevor Melvin

Production company: The Paul Weiland Film Company

Exposure: National TV


Project: Radio 4 - comedy in an unexpected place

Client: Emma Thomas, marketing manager

Brief: Raise awareness among a younger audience and promote trial of the

comedy slot on Radio 4 at 6.30pm

Agency: Abbott Mead Vickers BBDO

Writer: Steve Tidball

Art director: Nick Tidball

Director: Mark Mylod

Production company: Tomboy Films

Exposure: BBC TV


Project: Territorial Army (medical services)

Client: Mark Bainbridge, marketing director

Brief: Recruit medical services personnel

Agency: Publicis

Writer: Ross Jameson

Art director: Stephen Pipe

Director: Peter Cattaneo

Production company: Academy Films

Exposure: Channel 4, five and satellite TV


Project: National police recruitment

Clients: Anne Nash, head of marketing and strategic communications, Home

Office; Malcolm Lemmer, senior campaign manager, COI Communications

Brief: Encourage the highest calibre of police recruits, particularly


Agency: M&C Saatchi

Writer: Simon Dicketts

Art director: Fergus Fleming

Director: Malcolm Venville

Production company: Therapy Films

Exposure: National TV


Project: Cahoot

Client: Deborah Cutler, marketing director

Brief: Whatever little mistakes you might make in life, Cahoot will

always make you "smart with money"

Agency: TBWA\London

Writers: Paul Silburn and Ben Priest

Art director: Paul Silburn and Brian Campbell

Director: Eric Lynne

Production company: Partizan Midi Minuit

Exposure: National TV

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