Another in the Peter Kay John Smith's "no nonsense" campaign where he interrupts Engelbert Humperdink mid-croon. Like it. Really funny. You don't see the gag coming, which makes the heckling very entertaining.
The girls especially noticed the delicious-looking cocktails on the tray and Engelbert's nipples poking through his black silk shirt (and thought they recognised the club in Romford where it was shot).
A very brave move for Mother to make an ad that is not funny and also to try to recreate the Coke optimism. Personally, it doesn't work for me and I want to grind her Coke-pushing ways under my heel. The girls' only concern is that the bottles might spill in her bag.
Next, streetwise youths wearing low-slung Levi's jeans. Overall, a positive departure from slick Levi's ads. It was necessary to move the brand on but, to be honest, if it weren't Levi's I wouldn't have given it a second look. The Latino tight-trousered one made me laugh out loud and the dialogue that "you can't understand but know what they're saying" felt real and had that "have you seen?" factor. However, Levi's has lost the "power of the jean" at the moment, so the question is will this be strong enough to get it back its "must have" image? The girls quite rightly said: "What about the girls?" Has Levi's given up on them completely?
Bright, colourful T-shirts with logos wearing sunglasses to dull the brilliant colour achieved with Persil. These posters remind me of the Trott-esque advertising that we were made to do at college. But, saying that, they will probably win a design award.
Coco de Mer print work all about orgasms. The psychedelic explosion of colour is definitely the most powerful, expressive, original route here, which will have a great deal of stand-out. Personally, I would have made the most of the amazingly designed products and ideas that are in the shop, which are art in themselves. The girls said: "Cut the ad wank, where's the dildo?"
A family has their Typhoo taken away and replaced by alternative wake-up calls, from buckets of cold water to a cockerel, in a series of experiments.
I actually went out of my way to track this down on the website after I first saw this on TV. It's really good. Well directed, very funny and surprising. It would be great to see something as simple as this win an award. Reluctant though I am to say it, Clemmow Hornby Inge is doing some great ads and it hasn't fallen into the trap of a house style. Well done to the client for buying some great creative. The girls started crying, then stormed out, saying they wished they had written this.
To be honest, I feel quite privileged to review such strong work. If you have any grievances regarding any of my comments, please address them to Becky Clarke, Cat Campbell or Jo Wallace at Quiet Storm.
COCO DE MER
Client: Sam Roddick, proprietor
Brief: Redefine the realms of sexuality and exploring your boundaries
Agency: Saatchi & Saatchi
Writer: Leo Premutico
Art director: Jan Jacobs
Typographers: Roger Kennedy and Luke Simkins
Exposure: National press and magazines
Client: Munnawar Chishty, marketing manager
Brief: Continue to reinforce the John Smith's no-nonsense brand values
in a refreshing way by taking it into new areas
Writer: Paul Silburn
Art director: Paul Silburn
Director: Daniel Kleinman
Production company: Large Corp
Exposure: National TV
Project: 501 Anti-fit
Client: Kenny Wilson, president, Levi's brand
Brief: Force reappraisal of the 501 by dramatising its "anti-fit" nature
Agency: Bartle Bogle Hegarty
Writers: Nick Gill and Stephen Butler
Art directors: Nick Gill and Stephen Butler
Director: Speck Gordon
Production company: Omaha Pictures
Exposure: Pan-European TV and cinema
Project: I wish
Client: Julia Goldin, marketing director
Brief: Emotionally engage and inspire consumers with the real values
inherent in the Coca-Cola brand
Art director: Mother
Director: Ringan Ledwidge
Production company: Small Family Business
Exposure: National TV
Project: Typhoo brand campaign
Client: Jaspal Chada, marketing director
Brief: Reinforce Typhoo's position as the only choice for the first cup
of tea of the day
Agency: Clemmow Hornby Inge
Writers: Stuart Button and Greg Mutton
Art directors: Stuart Button and Greg Mutton
Director: Martin Granger
Production company: Bikini Films
Exposure: National TV
Project: Persil logo campaign
Client: Rosalind Walker, European marketing manager
Brief: Communicate Persil's top cleaning credentials
Agency: J. Walter Thompson
Writer: Huw Rowlands
Art director: Alastair Scully
Photographer: Kevin Summers
Exposure: National 48-sheet posters