PRIVATE VIEW

What would we do without the Apple Mac? It is this thought that occurs to me when I look at the print campaign for confetti.co.uk, an internet site that aims to take the hassle out of organising a wedding.

What would we do without the Apple Mac? It is this thought that

occurs to me when I look at the print campaign for confetti.co.uk, an

internet site that aims to take the hassle out of organising a

wedding.



Make no mistake, the team has come up with some nice ideas and some

finely written headlines. I just wonder how they would have created

these ads before the Mac came along. Why not let icons be bygones?

There’s scope for some really amusing photography here.



The new Trebor Mighty Mints ads feature a miniaturised version of the

evangelist who recently proclaimed the virtues of Extra Strong Mints

over chewing gum.



More Don King than Martin Luther King, his performance makes the point

that small can be powerful. It’s a fun, memorable and, above all, smart

idea.



Next, three commercials for Skoda. All of them play off the fact that

they don’t build them like they used to - thank God. My favourite shows

a group of hapless exhibition builders being berated for lowering a

Skoda on to the Skoda stand.



It is well written and directed and, as beautifully scripted as the

foreman’s tirade is, even this is upstaged by the silent gawking of his

crew.



Back in the world of the dotcoms, we are invited to share our passion by

creating our own website with the help of Moonfruit.com. A series of

three ads portray people indulging their passions. What a brief for a

creative team. I know these projects aren’t awash with time or money but

I think the work could have been better.



One film features a group of young priests swapping cigarette cards.



Surely using older clergymen would have been even more ironic? The

second film shows a group of body-poppers in a kitchen who I feel would

have looked funnier in a public place (remember Spike Jonze’s Fat Boy

Slim video?). The third film is more edgy and reveals a model-railway

enthusiast pleasuring himself. It may give the word Pullman a whole new

meaning but in my book this visual masturbation gag is, quite frankly, a

bit of visual masturbation.



My biggest disappointment is the obsessions the team has chosen to

feature.



They’re a bit ordinary. They make my collection of airline sick bags

look positively exotic. Never mind me, what about that guy in the

Midlands who has the world’s largest collection of road cones?



I found myself even more at odds with the new Typhoo campaign. There are

echoes of the ads that starred a millionaire Greek lemon grower a few

years back. It’s a sort of Joe Sedelmair meets Goodness Gracious Me.



Tea grower Tommy Singh, surrounded by dim-witted workers, sets out to

convince us that Typhoo tea is two thumbs fresh. Quite frankly, I don’t

believe him. I am also worried that people may find these ads

offensive.



If an olive-oil maker portrayed Italian olive growers as mental retards,

my 87-year-old dad wouldn’t touch their products with a bhaji pole.



Now, it’s about ten years since Barclaycard turned its back on CDP and

Alan Whicker. The credit card company moved the business to BMP DDB who

went on to create the outstandingly funny and successful Rowan Atkinson

campaign. For some reason the client, consumer or agency decided it had

run its course and they embarked on a more generic series of ’Don’t put

it off, put it on’ films.



Recently, I heard of a marvellous campaign that featured a Brit-pop hero

being taught how to squander money by an ageing rocker. Rumour has it

that the stars they wanted pulled out. Sad, because what we have here is

Angus Deayton doing exactly what Alan Whicker did a decade ago. A case

of history repeating itself for no apparent reason.



I suppose Angus learned the merits of carrying a Barclaycard when he was

travelling around the world doing those Carlsberg ads.



Barclays Bank

Project: Barclaycard

Client: Paul Parmenter, marketing director

Brief: Reassert Barclaycard’s dominance in the credit card market

Agency: BMP DDB Writer: Larry Barker

Art director: Larry Barker

Director: John Lloyd

Production company: Spectre

Exposure: National TV

Moonfruit.com

Project: Moonfruit.com

Client: Will Gardner, head of marketing

Brief: n/s

Agency: Bartle Bogle Hegarty

Writer: Matthew Waller

Art director: David Monk

Director: James Griffiths

Production company: Academy

Exposure: National TV

confetti.co.uk

Project: confetti.co.uk

Client: Lisa Mitchell, marketing manager

Brief: Become recognised as the ultimate authority for anybody

organising a wedding

Agency: Mustoe Merriman Herring Levy

Writer: Kirsten Everett

Art director: Kwai-Heung Mak

Typographer: Tim Lewis

Exposure: National press

Premier Brands UK

Project: Typhoo

Client: Andrew Baker, divisional marketing director

Brief: Demonstrate why Typhoo is the freshest tea you can buy

Agency: Mother

Writer: n/a

Art director: n/a

Director: Traktor

Production company: Partizan Midi Minuit

Exposure: National TV

Trebor Bassett

Project: Trebor Mighty Mints

Client: Louise Cooke, marketing controller

Brief: All the power of Trebor extra strong mints, only smaller

Agency: Mother

Writer: n/a

Art director: n/a

Director: Chris Palmer

Production company: Gorgeous

Exposure: National TV

Skoda UK

Project: Skoda

Client: Chris Hawken, marketing director

Brief: Challenge and change entrenched perceptions of the Skoda brand

Agency: Fallon McElligott

Writer: Andy McLeod

Art director: Richard Flintham

Director: Fredrik Bond

Production company: Harry Nash

Exposure: National TV