Procter & Gamble 'kids' by Wieden & Kennedy Portland

Procter & Gamble has launched the follow-up to the "best job" spot in its global "thank you, Mum" campaign.

"Kids" has been launched around the world online and will make its TV première during the London 2012 opening ceremony.

The ad was created by Wieden & Kennedy Portland and directed by Daniel Kleinman.


Soundtrack composer

Featured in this story

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.