Product of the Year 2015: on-the-go and convenience brands triumph at awards

Knorr's Flavour Pots and Robinson's Squash'd are among the winners of this year's Product of the Year awards, highlighting some of the 'fail-safe' and 'on-the-go' products that have most-impressed consumers and topped this year's list of winners.

Product of the Year 2015: winners announced
Product of the Year 2015: winners announced

Asda’s Butcher’s Selection Chicken in a Bag and Butcher’s Selection Roast Beef in a Tray also won places among the 43 categories, with winners selected by a panel of more than 10,000 consumers and announced at a ceremony at London venue Number 8 Northumberland Avenue last night (22 January).

Product of the Year said that consumers "are constantly reminded of the importance of cooking from scratch, but in an age when we are all so time-poor, a clear demand for predictable home cooking products has developed".

Telling a similar story of time-poor consumers rushing from place to place, on-the-go brands such as Robinson’s Squash portable concentrated squash and Weetabix’s On The Go Breakfast Drink also went onstage to collect awards.

Elsewhere, supermarket own-label alternatives to beauty brands fared well, with Tesco’s Pro Formula and BD Trade Secrets winning in four categories, including best skincare.

This year’s awards also saw the introduction of a new technology category, which was won by Acer’s Iconia One 7 tablet.

Mike Nolan, Product of the Year’s chief executive, said: "Innovation comes in many forms and at Product of the Year we’ve seen the FMCG sector pushing the boundaries of function, design and packaging further than ever for 2015.

"However, building trust in new products is vital to success. The seal of approval truly does set winners apart in a crowded market place and consumers report that they are 86% more likely to buy a winning item. This badge of trust leads Product of the Year winners across the globe to report more than a 10-15% average sales increase following their win."


Aquafresh® Complete Care Toothpaste, GlaxoSmithKline

Oral Care
LISTERINE® Advanced Defence Gum Treatment, Johnson & Johnson Ltd
Skincare Products

Pro Formula Radiance Micellar Water, Tesco Stores Ltd

Facial Moisturiser
Pro Formula Q10 Anti-Age Day Cream, Tesco Stores Ltd
Beauty Products BD Trade Secrets Dreamshine Highlighter, Tesco Stores Ltd
Hair Care

Dove® Advanced Hair Series Pure Care Dry Oil, Unilever

Feminine Care Pad Bodyform® Roll. Press. Go. Ultra Towels, SCA Hygiene Products Ltd Feminine Care Liner
Always Dailies Folded & Wrapped Pantyliners, Procter & Gamble Shampoo

Clairol 5 in 1 Camomile Shampoo

Dry Shampoo

Batiste Dry Shampoo, Church & Dwight UK Ltd

Women's Hair Removal Products

Pro Formula Satin Smooth Ladies Razor, Tesco Stores Ltd


Pampers® Active Fit, Procter & Gamble

Baby Care

Johnson's® Baby FIRST TOUCH Range, Johnson & Johnson Ltd

Nappy Cream

Sudocrem Care & Protect, Actavis Plc

Cough & Cold Products

Benylin Chesty Cough & Cold Tablets, Johnson & Johnson Ltd

Slimming Products

Bootea 14 Day TeaTox, Eighty Twenty Ventures Ltd

General Healthcare Sudafed Congestion & Headache Relief, Johnson & Johnson Ltd Cereal Weetabix® Banana, Weetabix Ltd Spreads Bertolli with Butter, Unilever Healthy Yogurt

Müllerlight® Greek Style Fruitopolis, Müller Dairy UK Ltd

Mars® Variety Mix Mini Ice Cream, Mars Chocolate UK Ltd Breakfast Weetabix® On The Go Breakfast Drink, Weetabix Ltd Crisps

McCoy's® Ultimate, KP Snacks

Convenience Products

Butcher's Selection Roast Beef in tray, Asda Stores Ltd

Food Butcher's Selection Chicken in bag, Asda Stores Ltd Free From Products Newburn Bakehouse Seeded Wraps, Warburtons Ltd Nutritional Supplement Benecol® Plus Yogurt Drinks, Johnson & Johnson Ltd Bakery Products Kingsmill Great White, Allied Bakeries Drinks and beverages Robinsons® SQUASH'D, Britvic Plc Cider Carling British Cider, Molson Coors Brewing Company Alcoholic Drinks Crabbie's Fruits, Halewood International Ltd Sauce & Seasoning Knorr® Flavour Pots, Unilever Kids’ Snacks Harvest Cheweee® Cereal Bars, Halo Foods Ltd Drinks System SodaStream Play, SodaStream Pet care Felix® Sensations Crunchy Crumbles, Nestlé  Purina PetCare UK Laundry Detergents Ariel 3 in 1 Pods, Procter & Gamble Laundry Care & Softner Comfort Creations Honeysuckle & Sandlewood, Unilever Laundry Additives, Whitening & Stain Removal DYLON® White’n’Bright™ inspired by Colour Catcher®, Spotless Punch Ltd Household Cleaning Products Flash Magic Eraser, Procter & Gamble Kitchen Appliances GoChef, JML General Household Products Febreze Sleep Serenity, Procter & Gamble E-Cigarette blu e-cigarettes, blu e-Cigs (UK) Technology Acer Iconia One 7, Acer

Read next

KFC at 50: marketing chief on neuroscience, brand reappraisal and a tough year

Oculus Rift: the brand enthusiasts and refuseniks

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content