Profero, the interactive ad agency, has poached the Nokia planner
Mike Imrie from MediaCom to assist with emerging mobile platforms such
Imrie, who is 26 (the average age of Profero’s workforce), joined as an
account manager two weeks ago.
He has not yet been assigned an account at the company, which counts
Claims Direct, Reed Recruitment, Emap Metro and Excite among its
He is assisting head of planning Matt Sunderland with general strategy
Profero is also keen to utilise Imrie’s knowledge of the mobile phone
market for clients that want to test WAP campaigns.
’There’s a bit of a knowledge deficit when it comes to WAP,’ said
Imrie worked on the Nokia and BP Amoco accounts for two-and-a-half years
as part of MediaCom’s four-strong London-based international team.