Profero scoops Western Union global and digital accounts

LONDON - Western Union, the international money-transfer company, has appointed Profero to run its global media and digital account.

Profero scoops Western Union global and digital accounts
The agency, which will work alongside Plan.net and Sharpe Partners, aims to increase global awareness of the brand.

The digital advertising campaign will also include a significant direct response element.

Profero will handle the business out of its London office and work will run in the UK, US, Italy, Spain, Ireland, Netherlands, Norway, Sweden, Australia and New Zealand. Plan.Net will handle campaigns in France and Germany.

In the UK Western Union's advertising is handled by Leo Burnett. Media is managed by Starcom.