Profero unveils ads for second stage of Ask Jeeves activity

Ask Jeeves UK is launching the second stage of its "Should've asked Jeeves" campaign with digital creative through the full-service new-media agency Profero.

The campaign depicts users caught in a series of unfortunate situations because they failed to use the online information service provided by Ask Jeeves.

Profero's previous online creative used an animated style. The new campaign uses photographic images to bring the online creative work in line with the above-the-line concept developed by TBWA\London.

The first execution, called "lingerie", features a bored man stuck in a shop and the copy: "Dragged around the shops again?" It ends with a shot of the Ask Jeeves search engine and the line: "Hassle-free shopping? Should have asked Jeeves."

The ads were art directed by Stuart Peddie and written by Chris Baylis. Media planning and buying was by Profero.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus