Profero wins digital account for the UK launch of MP3.com

The full-service digital agency Profero has won the digital advertising task for the UK version of MP3.com.

The agency won the account in a five-way pitch against a shortlist of agencies thought to have included i-level, Outrider and Starcom Motive.

Profero is launching the first campaign for UK.MP3.com, in a move aimed to raise awareness of the UK local version. Its global parent, MP3.com, is owned by Vivendi Universal.

Profero will be handling the initial first phase of the campaign, which will launch at the beginning of May.

The agency has been tasked with driving traffic to the UK.

MP3.com website, raising brand identity for the UK proposition and raising the level of registrations.

Profero is aiming to encourage users to stream and download UK.MP3.com's classical, dance, pop and rock and alternative music files.

Eamonn Store, the client services and media director at Profero, stated: "UK.MP3.com's decision to work with Profero demonstrates its faith in our ability.

"After a very competitive pitch, we are delighted to be working with UK.MP3.com for the initial phase of this campaign.

"We look forward to being an integral part of the growth of one of the fastest-evolving youth brands in Europe."

Profero's account manager, Jon White, and the media buying manager, Nick Clarke, will head the new UK.MP3.com account.

Profero, an independent agency, was founded four years ago and has a client base that includes AOL Time Warner, Beeb.com, BT, COI, CNN and Nestle.

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