- Profero, the interactive advertising agency, has been appointed by Merrill Lynch Investment Managers (MLIM)to create the internet advertising and handle the online media planning and buying for the brand's ISA products and Stakeholder pensions.
Profero will work alongside MLIM's incumbent advertising agencies JWT and Mediavest to ensure an integrated approach for the brand's interactive advertising. Marketing for both the ISA and Stakeholder pension products will be focused around Q1 2001 in the run up to the end of the financial year in April.
Both campaigns will target independent financial advisors and Profero will use a combination of banners, pop-ups, interstitials, email marketing and mobile platforms.
