Profero has scored a new-business hat-trick by picking up contracts
from Sportal, Carlton Online and the online DVD and video supplier
Sportal, the European sports network, has appointed Profero to plan and
buy online media across the Continent, including the UK, Germany, France
and Spain.The agency will also handle creative for banner
Carlton Online has tasked Profero to undertake planning and buying for
its family of websites. They are the movie site Popcorn, online games
site Jamba and food and drink site Simply Food.
Profero won the account after taking part in a pitch against three other
Blackstar has signed up Profero to a full-time planning/buying contract.
The DVD and video e-tailer has used the interactive media company on an
ad hoc basis but is now planning a series of promotional drives over the
Agency director Daniel Estrin said: ’All three companies have solid
business strategies and the potential to be number one in their fields.
The work ahead is exciting and challenging, involving the talent of our
creative, technical and media teams.’
Profero launched in 1998 and claims to have run more online advertising
campaigns than any other agency. The company is run by two sets of
brothers including Jamie Estrin, who oversees marketing, and Daniel
Estrin, who is in charge of buying. Names on its client list include
BSkyB, Reed Recruitment, Emap Metro and Excite.