Professor Green enrols for Alcatel One Touch launch

Alcatel One Touch, the mobile handset brand, has partnered with EMI Music artist Professor Green for the launch its the One Touch 802 handset.

Alcatel: signs Professor Green for the launch of its One Touch 802 handset
Alcatel: signs Professor Green for the launch of its One Touch 802 handset

Alcatel was established in Hong Kong in 2004. It rebranded as Alcatel One Touch on 15 February at the Mobile World Conference in Barcelona.

The two-month campaign will feature a "text-to-win" competition that offers the chance to win tickets to see the hip-hop artist perform live at a gig in East London.

The handset features an MP3 player and up to 8GB for music storage, as well as a qwerty keypad.

William Paterson, UK and Ireland country director of Alcatel One Touch, said: "Our 2011 product portfolio has a wide range of social networking handsets and, as Professor Green is one of the leading artists in the UK on social media, so this was a natural fit for us."

This is Alcatel One Touch’s second collaboration with EMI Music, having launched its Alcatel OT-708 Rainbow handset with the pop singer Eliza Doolittle in July last year.