Profile: Real Media

Profile: Real Media

Real Media specialises in global online advertising and aims to blend innovative ad sales with cutting edge technology. The company was founded in New York in 1995 by Dave Morgan, who remains as international chairman. Open AdStream, the company’s proprietary ad management solution, was also launched internationally that year, and the following year saw the establishment of Real Media Europe with PubliGroupe, the advertising representation network.

The group has seen extensive growth, with activity in the UK, France, Germany and Switzerland. In the last year offices have been established in the Benelux, Scandinavia, Austria, and Spain. There are also offices in Asia, Australia, Latin America and South Africa.

In the UK, Real Media is a leading online advertising player, representing a portfolio of premium sites from portals to national broadsheets and around 85% of the regional press. It manages multi-site campaigns and makes a strength of representing complementary sites. It takes in both horizontal portals and news sites and vertical, theme-based sectors comprising a number of sites with synergies rather than a competitive tension. More than 6.5 billion banners are delivered each month with Open AdStream.

The UK division employs 56 staff and the company has a full training programme comprising internal and external resources where applicable. There is specific focus on sales skills training and management/leadership skills.

Operations and marketing director David McMurtrie was recently appointed UK managing director, replacing Tim Brown, who has taken up a role in the newly established Real Media Europe management structure.

Key personnel: David McMurtrie (pictured), managing director Real Media UK; Jonathan Bill, commercial director UK; Richard Smith, head of sales UK; Joanne Cox, head of marketing and communications UK.

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