Profile:JCDecaux

Profile:JCDecaux

JCDecaux was formed in France in 1965 and now operates in 32 countries. Its worldwide headquarters are in Paris. In the UK, the company is based at a new, purpose-built head office on the Great West Road in London.

The sales and marketing teams are based in Paddington and the company also operates offices in Birmingham, Bristol, Manchester and Glasgow. In total, JCDecaux has more than 500 UK employees, 70 of whom work in sales andmarketing.

An established force in the street furniture business, the company got bigger in the UK – in more ways than one – last summer, when it acquired Mills & Allen, one of the UK’s leading large format outdoor companies.

The company continues to use the JCDecaux and Mills & Allen brands for street furniture and large format respectively, but has merged the two companies’ sales departments.

JCDecaux says that integrating two successful teams with their own distinct cultures has been a major challenge. However, it is pleased with the results the merger has brought and says it is now set to reap the benefits by offering clients a comprehensive range of outdoor options.

The company also operates Sky Sites, which has just retained the BAA contract. Sky Sites was also acquired by JCDecaux last summer, but retains a separate sales operation.

JCDecaux prides itself on its reputation for innovation and says its aim is always to deliver its promises to its clients.

Employees enjoy the usual benefits of working for a major international organisation, including a company pension after a qualifying period and a personal training and development programme.

Key personnel

Jean-Francois Decaux, chief executive; Spencer Berwin, group sales director; Xavier Dupré, group sales director; David McEvoy, marketing director.

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