Programmatic market a 'mess' with half of money still not reaching publishers

In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.

by Omar Oakes
Programmatic: study involved 15 advertisers and 12 publishers along with other partners in supply chain
Programmatic: study involved 15 advertisers and 12 publishers along with other partners in supply chain

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