Programmatic market a 'mess' with half of money still not reaching publishers

In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.

by Omar Oakes
Programmatic: study involved 15 advertisers and 12 publishers along with other partners in supply chain
Programmatic: study involved 15 advertisers and 12 publishers along with other partners in supply chain

Please sign in or register to continue.

Sign In

Trouble signing in?

Reset password: Click here

Email: support@campaignlive.co.uk

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From £88 a quarter*

  • Full access to campaignlive.co.uk
  • Exclusive event discounts
  • Campaign magazine
  • Plus lots more...

Subscribe now

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>