Promote Iceland "The A to Ö of Iceland" by The Brooklyn Brothers and Íslenska

The most difficult karaoke song in the world is peppered with Icelandic words according to the latest iteration in the country's "Inspired by Iceland" tourism campaign.

An overzealous local fronts the video which tries to get people to sing along to the catchy tune, while also satirising perceptions about Icelanders such as an affinity for sheep. A second video shows unsuspecting tourists struggling with unfamiliar Icelandic vowels from the lyrics -- to hilarious results.

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Creative agencies
Media agency
MEC
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