Propaganda BRW is aiming to bolster its presence in the UK with a
new roster of London-based directors.
The company split from Academy Commercials in June and opened its new
offices last month. It is run by its former executive producer, Jani
Guest, and the former head of television at HHCL & Partners, Richard
Packer, and is backed by Italy's largest production company, BRW
Three directors have been signed to Propaganda. They include the
directing collective known as Us, which comprises the ex-creatives Joe
Tanner and Mark Howard. The duo, who met while working at HHCL, have
been directing for the past year through Arden Sutherland-Dodd and have
produced work for SAS Airlines, The Observer and The Guardian.
Tanner, a former creative at Partners BDDH, and Howard, most recently
the head of art at St Luke's, will continue to run their own creative
consultancy, also called Us, which offers quick turnaround creative work
for a number of other agencies.
Pat Holden, who has been directing through Outsider for the past four
years, has also signed to Propaganda. His recent work includes ads for
Cadbury's and Royal Bank of Scotland.
The company will also represent the pop promotions director Dominic
Leung, who was previously a part of the directing collective Hammer &
Tongs. Leung, who is responsible for music videos for bands including
Travis and Moloko, signed to Propaganda to focus on directing