Propercorn and Sipsmith confirmed for immersive Shakespeare performance

Brands including Propercorn, Sipsmith and Pol Roger Champagne will activate at immersive performances of Shakespeare's As You Like It over the summer.

Watch Your Head is known for its immersive outdoor theatre productions
Watch Your Head is known for its immersive outdoor theatre productions

The performance, put on by production company Watch Your Head, celebrates Shakespeare on the 400-year anniversary of the playwright’s death. Taking place at the Savill Garden in Windsor, it will run from 22 June through to 24 July.

Visitors will navigate through the garden’s hidden spaces as the play unfolds. During the circus scene, the audience will be handed free bags of Propercorn popcorn.

Meanwhile, at the play’s triple-wedding finale, the breakfast will be brought to life as a barbecue run by caterers Leiths.

Guests will be able to purchase Fever Tree and Sipsmiths gin and tonics, Pol Roger Champagne, and drinks from the local Windsor and Eton Brewery at the venue’s hidden bush bar.

The performance involves circus tricks and live music. Watch Your Head is known for its immersive theatre, including last year’s open-air production of A Midsummer Night’s Dream.

Tickets are priced at £35 each, and includes entry to the rest of Savill Garden.

Back in 2014, Shakespeare's Globe theatre celebrated the playwright's 450th birthday with a free party and games including 'pin the ruff on the Bard'. 

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