Prostate Cancer UK has enlisted Bill Bailey for a campaign that aims to unite men in the fight against prostate cancer in the same way that women have banded together for breast cancer causes. In the spot, by Holmes Hobbs Marcantonio, Bailey walks through a football stadium informing men of the stark facts about prostate cancer. The good news, he adds, is that men have created a team to search for a cure and look after the 250,000 sufferers in the UK. The work was created by Adrian Holmes and Alfredo Marcantonio, and directed by Daryl Goodrich through JA Digital.
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