AgencyBartle Bogle Hegarty
Prostate Cancer UK celebrates everything that's great about men, in a campaign highlighting that a man dies every 45 minutes from prostate cancer.
The work spans TV, outdoor, digital and social media, as well as an installation on London’s Southbank. PR agency Instinct created a giant savings gar to highlight the belief that all men are worth saving. The TV ad features clips and images of real men, some who were personally affected by the disease, doing things ordinary and extraordinary. It was created by Oliver Short and directed by Nicolas Jack Davies through Pulse Films.