MindShare Worldwide has poached MediaCom’s Mark Proudfoot to be a
Proudfoot has been MediaCom’s international strategic planning director
for four years. He has also worked for DMB&B - now MediaVest - in Asia,
where he ran the Coca-Cola, Mastercard and Philips accounts.
He was hired by Nick Emery, the global strategic development partner,
who recently took over global client services from Ron de Pear (Media
Business, 25 April). Emery intends to make more changes to MindShare’s
international structure in the near future, such as integrating client
teams in London and New York.
Proudfoot, who is one of six worldwide managing partners, replaces
Darren Fawcett who has emigrated to Australia.
As well as working across a number of global clients, such as IBM, Ford,
Kellogg’s and Kodak, Proudfoot will be responsible for the
Kimberly-Clark and Mattel accounts. He joins MindShare Worldwide this
Emery said: ’MindShare is committed to having the best international
media leaders. It is important that we have people on board who are not
just international co-ordinators, but global leaders looking after the
backbone of the business.’
He added: ’Mark is a very experienced and talented media professional
who has worked in both Asia and Europe. He will be a great addition to
the team in London.’