Proviz "out of the dark" by Abbott Mead Vickers BBDO

Proviz, which makes high-visibility clothes, has released an interactive online film showing the dangers of riding in the dark without the right gear. Abbott Mead Vickers BBDO and Caviar Digital created the film, which shows a cyclist riding home on a busy road at night. Users can click a button and the cyclist is shown wearing a Proviz reflector jacket, or they can leave their mouse alone and see how far the rider gets without any high-visibility clothing. Watch the interactive video here.

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