Proximity unveils print campaign for Uncle Ben's

LONDON - Proximity London has created a print campaign for Uncle Ben's as part of a £1 million launch for the new Stir-Fry range.

Uncle Ben's...print ads by Proximity
Uncle Ben's...print ads by Proximity
The new range has been labelled the "taste explosion collection", and the creative work reflects this.

The ads include a picture of a rocket made up from pieces of sweetcorn and a picture of exploding dynamite represented by spring onions.

Ann Thurston, the brand manager for Uncle Ben's Sauces at Mars, said: "Proximity London has created a campaign that captures the taste explosion of the Stir-Fry range and brings the flavours to life in print."

Amanda Phillips, the chief executive of Proximity London, added: "This latest Uncle Ben's range brings a fresh new ingredient to the stir-fry market."

The primary target for the press launch is women's weekly and monthly titles.

Media for the campaign has been planned and bought by MediaCom and ZenithOptimedia.

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