The ads include a picture of a rocket made up from pieces of sweetcorn and a picture of exploding dynamite represented by spring onions.
Ann Thurston, the brand manager for Uncle Ben's Sauces at Mars, said: "Proximity London has created a campaign that captures the taste explosion of the Stir-Fry range and brings the flavours to life in print."
Amanda Phillips, the chief executive of Proximity London, added: "This latest Uncle Ben's range brings a fresh new ingredient to the stir-fry market."
The primary target for the press launch is women's weekly and monthly titles.
Media for the campaign has been planned and bought by MediaCom and ZenithOptimedia.