PruHealth seeks DM shop for £14.5m brief

LONDON - PruHealth is looking for a direct agency to handle its £14.5m integrated account, including TV brand advertising.

The private medical insurance company has contacted four agencies about the brief. The incumbent, Tequila\London, is expected to compete for the business.

The brief is for a multimedia campaign to help to boost PruHealth's position in the market. The healthcare company is increasing its marketing spend by £10 million in 2007 and aims to become the market leader by 2010.

The campaign will incorporate TV brand advertising, direct-response TV, outdoor, direct marketing, press, inserts and online (including e-mail and banner advertising). However, the company is not thought to be talking to any advertising agencies.

Mark Savage, the head of direct sales and marketing at PruHealth, said: "We can confirm we are inviting a number of integrated agencies to pitch for the PruHealth account."

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