Dennis’s home shopping title PS is expanding and reorganising its
sales team in response to a hike in demand from advertisers.
The division of the sales team into client and agency sales
responsibilities has been abandoned. The six-strong team will now
operate across agencies and clients, selling display and mail order
Tracey Davies has been promoted from client sales manager to advertising
director. Davies moved to PS from Dennis’s lifestyle portfolio, where
she was business development manager. She reports to group sales
director Annette Burns, who previously took direct responsibility for
the PS team.
Helen Green moves from agency sales manager to become advertising
manager for the whole team. Green joined PS at its launch from Emap’s
A senior sales executive is now being sought urgently to augment the
team. Graduate Vicky Henneberry has been recruited as a junior sales
executive and will launch a classified section in PS.
In its first three issues, PS has booked 219 pages of ads. Burns said
she intended to exploit the home shopping market among smaller
retailers, such as House and the Island Trading Company.
Contradicting industry rumours, Burns said Dennis was happy with the
magazine’s copy sales.