PSA calls £90m Peugeot/Citroen review

– French car firm PSA, which owns the Peugeot and Citroen brands, has called a review of its £90 million UK media planning and buying account held by Initiative Media. The statutory review begins on February 2, but it is not known if other agencies will be invited to take part. PSA last reviewed three years ago when Mediapolis lost the business to Initiative. The review does not affect the creative account held by Euro RSCG Wnek Gosper. Media is handled by Target Media, which won the business in December.

– French car firm PSA, which owns the Peugeot and Citroen brands, has called a review of its £90 million UK media planning and buying account held by Initiative Media. The statutory review begins on February 2, but it is not known if other agencies will be invited to take part. PSA last reviewed three years ago when Mediapolis lost the business to Initiative. The review does not affect the creative account held by Euro RSCG Wnek Gosper. Media is handled by Target Media, which won the business in December.



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