Psion awards Euro account to Spirit on short-term contract

Psion, the handheld computer company, has appointed Spirit to oversee its multi-million pan-European account ahead of a full review of the global business next year.

Psion, the handheld computer company, has appointed Spirit to

oversee its multi-million pan-European account ahead of a full review of

the global business next year.



The UK-based company, which announced it was looking for an ad agency

earlier this month, appointed Spirit on a short-term basis following a

pitch against FTC and Dutton Merrifield. Spirit will repitch for the

global account next year.



Advertising for the brand has been handled on an ad-hoc basis in the

past and this is the first time that the company has appointed an agency

of record.



’Our whole business model is changing,’ Alasdair Seton-Marsden,

marketing director at Psion, said. ’Busy professionals know about our

products, but we are always trying to widen our target market.’



Seton-Marsden joined Psion from Microsoft in September this year.



Media planning and buying are handled on a country-by-country basis with

John Ayling & Associates in charge of the UK business.



Psion produces a range of handheld computing devices, including the new

Revo and Series 3 and 5 devices. It competes with Microsoft’s operating

system, Windows CE, and the 3Com-owned Palm Computing.



’This is a tremendous product and we hope we can build a long-term

relationship with Psion,’ Richard Hammond, the managing director at

Spirit, commented.



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