- A Poll in a UK newspaper has thrown the BBC on the defensive after it revealed the public is against a licence fee increase to fund the corporation's digital television plans.
The survey, in the Guardian Newspaper, revealed that the public thinks extra funds should come from advertising and sponsorship.
The BBC has called for a digital supplement to the existing licence fee, which would be paid by anyone buying digital TV services.
The poll was commissioned on the back of the results of a government commissioned report, chaired by economist Gavyn Davies, which recommended a licence fee rise of £24. Only seven per cent of respondents said they would be happy to pay this amount.
Furthermore, 60 per cent of those surveyed said they were against any rise in the licence fee for digital TV services.
The survey will come as a blow to the government, which has pushed the idea of digital television as the main platform for its broadcast policy. Almost 60 per cent of respondents said they would be put off getting digital TV if there was a supplement to pay.
The survey found that there was more support for the BBC to carry some sponsorship as opposed to advertising. A total of 77 per cent thought the BBC should carry sponsorship, while 66 per cent said the BBC should accept some advertising.