Public Health England "Cervical screening saves lives" by M&C Saatchi

Public Health England's first-ever national campaign promoting cervical screening aims to turn around a long-term decline in women going for the procedure.

A simple film focuses on the solidarity between women, featuring mothers, daughters, sisters, partners and friends who remind each other to go to their screening. It avoids scare tactics and the word "cancer". The campaign was created by Jordan Morris and Danny Jones, and directed by Joao Retorta through Bullion.